Homeseller.sg vs mogul.sg: Which flat fee is lowest?
If you’ve ever sold a property in Singapore, you know agent commissions can take a big bite out of your profits. Traditionally, agents charge around 2% of your home’s selling price—so for a $1 million condo, that’s $20,000 in expense.
Enter homeseller.sg and mogul.sg, two modern platforms that aim to flip the script. Instead of charging a percentage commission, they offer flat-fee services to help you sell (or buy) a property—potentially saving you thousands.
We took a close look at what each platform offers, how much they charge, and what makes them different.
What they offer
Both services help homeowners sell their property without relying on the traditional commission-based agent model. You still get support with advertising, scheduling viewings, paperwork, and negotiations—but at a flat rate.
Homeseller.sg feels more like a “budget-friendly agency.” You pay an upfront fee, and they handle from professional photography to HDB paperwork submission.
mogul.sg takes a more tech-forward approach. For just $150, you get to list your property and enjoy the help of MAIA, their AI-powered assistant. It doesn’t come with hand-holding like physical agents, but if you’re confident and like doing things digitally, it might be all you need.
Additionally, mogul also has a fixed-fee fee service at $2,888 – which they claim to be “lowest flat fee”, blatantly ignoring Homeseller’s $1,999.
What they do NOT offer
There’s some false advertising from both.
They often touted themselves as offering full agent services, but that’s not entirely true because at a lower rate (they’re going for big volume, least effort), their agents just can’t afford to handle all the taxing work such as house viewings.
So they leave the pitching to the house owners. It might be suitable for some sellers, but probably not for all. If the unit is vacant, a full agent service is still needed.
Side-by-Side Comparison
Here’s a quick breakdown of how the two stack up:
| Feature / Platform | Homeseller.sg | MOGUL.sg |
|---|---|---|
| Selling Price (HDB) | $1,999 (before GST) | $2,888 |
| Selling Price (Condo) | $4,999 (before GST) | $4,888 for < $2M asking price, otherwise $6,888 |
| Agent Commission | None | None |
| Listing Only Service | None | $150 |
| Platform Type | Fixed-fee service with human support | Fixed-fee service with human support, but also self-service with AI assistant (MAIA) |
| Property Listing Exposure | Listed across multiple property portals | Listed across multiple property portals |
| Viewing Arrangement | Handled by Homeseller.sg | Managed via MAIA & WhatsApp |
| AI/Tech Tools | No | Yes – Geospatial maps, AI search agent |
So, Which Should You Pick?
Both provide a fixed commission service, with mogul.sg being more innovative with some tech tool. However, mogul.sg is not GST-registered – while that is a saving, that also means their revenue is not high enough, yet.
💼 Choose Homeseller.sg if you prefer to pay the lowest possible fee, as their fixed fee is lower than mogul.sg
🧠 Go with MOGUL.sg if you want a listing only service (without any agent involvement).
Or Should You Pay 2% Commission
Both Homeseller.sg and MOGUL.sg are great alternatives to the traditional property agent system. You don’t have to fork out a fortune in commissions anymore.
You may even engage in multiple agents, and see who can bring in the best offer.
It is to note that being cheaper doesn’t mean they are the best in providing a realtor service. Lowering the price does not just make you a winner. If so, there will be no branded goods such as Apple, Prada, Ferrari.. But in the property world, finding a good agent is not easy.
These fixed fee are in the limelight too, because they “disrupt the market”. They will have their market share, and their share of lovers and haters.
At a low fee, their business might not be sustainable; their agent might not earn enough, the business might have no growth potential.
Only time will tell.
